Free pants worth £20 with any bra purchase


Search our shop


All our packaging is fully recyclable or compostable - we strive to avoid any unnecessary packaging in the interests of sustainability. After all, does your underwear really need to arrive wrapped in elaborate tissue and sealed with a plastic kiss? We believe our bras stand out on their own, and we hope you’ll agree!

    Eco Alliance Badge


We’re proud to partner with our distribution centre. Not only are they really great people, they also take their responsibility to the wider community very seriously. The centre was initially founded as a social enterprise, set up to primarily employ people with disabilities and learning difficulties. Today, the centre hasgrown a lot, but still work closely with Remploy to support local people that have been unemployed for extended periods of time find their way back into work.


For us, sustainability and ethical working practices throughout our supply chain are non-negotiable. No exceptions. This is why we personally visited our Sri Lankan factory in February 2020 to inspect the facilities and get to know the employees. We really enjoyed our visit and could clearly see why the factory earned WRAP, GWG and GSV certifications. Not only do they maintain the highest standards of quality, they also prioritise corporate social responsibility, making contributions to local hospitals and clinics and donating equipment where needed.


Brarista Collaboration

We are extremely proud to be collaborating with the team at Brarista, combining reserch and innvation to change the way women understand bra-fitting. Brarista is on a mission to build an at-home virtual bra-fitter that empowers women to find their true bra size and make smarter purchasing decisions.

Help mould (pun intended!) bra-fitting of the future and contribute to this incredible cause by signing up with the button below to test and feedback on their product prototype.

Try it today - get 20% off!

Our friends at Brarista have brought bra fitting to the comfort of your own home, and now they’re upgrading the experience with AI.  Previously, a professional bra fitter would fit you in the perfect bra size via Zoom.  Brarista’s new fit tool can give you your bra size in a few minutes by taking a few photos on your smartphone.  And YOU can be one of the first customers to try it!

To celebrate this exciting launch, Brarista will send you a 20% discount code for a Freedom Bra after you try it!

*You must enter your email address at the end of the fitting to receive your discount code. Note: you will be testing new technology and results may not be 100% accurate.

"I really enjoyed my appointment this morning - I was a bit sceptical that a virtual bra fitting could happen in 20 minutes but I was put at ease, felt comfortable talking about different options and had lots of great advice.  I feel better placed to now start buying some well fitting and comfortable underwear - thank you"- Sue, Warwickshire

Option 1 - Full Service Bra Fitting

- The Brarista team are highly experienced and professional

- Your virtual fitting will last up to 25 mins

- You will not be required to remove your bra at any point

- Fitting is £9, with £5.50 redeemable against any Freedom Bra purchase

Option 2 - Freedom Bra Fitting

If you have a Freedom Bra you’ve already bought and aren’t sure if it fits right, we're here to help you understand your fit!

- The Brarista team are highly experienced and professional

- Your virtual fitting will last up to 15 mins

- You will not be required to remove your bra at any point