After seven years, I've made the difficult decision to close Freedom. A tough few years and rising costs made it impossible to keep going the way I wanted to. I'm so grateful to every single woman who wore these bras, and passed them on to a friend. Everything we have left is live on the site right now, so if there's a piece you've had your eye on, this really is the moment. Thank you, for all of it. With love, Alex.

xx

And if you, or someone you know, might like to take Freedom forward, whether that's the brand, the assets or the remaining stock, I'd love to hear from you at alex@wearmyfreedom.com.