Bella Trang Ngo on starting Brarista

It was when I was doing my Masters in Tech Entrepreneurship. While doing some quick research for the womenswear space, I came across the statistics of 80% of women wearing the wrong bra size. At first, I was sceptical. At the same, I felt uncomfortable wearing what I was wearing, but somehow I thought bras were meant to feel that way because of the way my body is structured. I didn’t think much of it until I set up a meeting with a professional bra-fitter (who fitted only by eyesight) for market research, who made me realised that I was wearing a bra size way off my correct fit (36B -> 34DD).

August 18, 2020
4 min read

Alexandra Pluthero on starting Wear My Freedom

May 28, 2020
6 min read

How to: hand wash a bra.

What You’ll Need

A clean sink or bucket
The bras you need to wash, separated into light and dark colours because you’ll want to wash them separately
Delicate detergent
A towel
A tap/ shower head

Step 1: Fill up your container with lukewarm water.

You might find it easy to put it in the bath or shower so you can easily pour the water out.
Your bras are like goldilocks here - not too hot and not too cold with the water.
Make sure the water level can cover the undergarments you’ll be washing and you’ve got enough water so you can move them around.

Step 2: Pour in a teaspoon of detergent, or follow the instructions on the bottle.

Most delicate detergents are super concentrated so you don’t need to use very much each time you wash, which means the bottle can last you years!
Mix the soapy liquid around for even distribution.

April 15, 2020
3 min read

Interview with Flo

Why did you choose to become a Brand Ambassador for Freedom?

I’m genuinely really excited about the product and I love what the company stands for! The fact that Freedom partner with a charity that donates bras to victims of sex trafficking is also a big factor - it’s great to see women supporting other women.

March 12, 2020
2 min read

Interview with Emma

Why did you choose to become a Brand Ambassador for Freedom?

I love what the company represents- real women!! Alex, the lovely founder, has a mission to help real women and represent them and I couldn't not be a part of that amazing mission!

We want to know about you! Do you have any general words of wisdom you live by?

Be kind to yourself - too many times I've found myself being so critical of myself because of a girl I've seen on Instagram but that's ridiculous!! That's not to say be unkind to others but I think as people we need to start being kinder to ourselves, how you'd treat others treat yourself!!