Free pants worth £20 with any bra purchase

Free pants worth £20 with any bra purchase


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UK Shipping

We ship via Royal Mail 48 Tracked. Orders will be dispatched the same day if placed before 2 pm.  Orders placed after 2 pm will be dispatched the following day excluding weekends. Please allow 48 hours for your order to arrive. You will receive tracking information from Royal Mail once your order is dispatched.

We offer free shipping on all Freedom Bra & Freedom Pants orders. All other orders are charged at £2.99.

International Shipping

We ship via UPS for all our international orders. Here's our fast and reliable shipping options:

£5.99 for North America (delivery in 1 – 3 days after dispatch)

£15.95 all other countries (delivery in 1 – 3 days after dispatch)

We currently do not ship to Europe whilst post-Brexit pricing settles.

What is the status of my order?

Please track your order through the tracking information provided by Royal Mail or UPS once your order is shipped. Contact us at if you have any issues with this.

You can process your return/exchange here -Returns Centre.

Changed your mind? No problem. You can request your return here at our Returns Hub. Or feel free to drop us an email at

We offer free UK returns within 14 days. If the item is unused, in its original packaging and accompanied by a valid proof of purchase, we’ll offer a full refund and a free returns shipping label. 

Please note gift cards and pants are non-returnable.

International Returns: If you are returning from anywhere else, please arrange your own returns postage. We will process your return as normal once we receive it. See our full policy here.

If you’re purchasing in the UK, you don’t need to pay any of these duties. Your order amount will be the final price.

If you are buying our products from outside the UK, your parcel may be subject to import duties, customs duties or taxes when it reaches your destination country. These are not included in the cost of your purchase from our website and must be paid by the parcel recipient.

Remember to keep your proof of postage in case you need to contact us! For international returns, please ensure the package is sent on a tracked service or make sure you keep your ‘proof of postage’.

Your order will be processed and dispatched within 1 working day. Therefore, it can be difficult to edit your order. However, please email us at and we will always do what we can! 

I'd like to change my delivery address, can I?

Your order will be processed and dispatched within 1 working day. Therefore, it can be difficult to edit your order. However, please email us at and we will always do what we can!

The Freedom Bra

You'll notice that we weren't able to make all cup sizes in all back sizes and that our cup size will go up to a HH for now. This is due to the way our Freedom Bra cup mold is shaped, and at this stage, we weren't able to develop it across all cup and back sizes. We're still a small company! We wish we could cater for each and every one of your sizes but will continue to develop as we grow! Listening to our customers is extremely important to us and we'll always involve you along our journey. We only launched in June 2020, and are growing fast -- we hope to be able to expand further in the future.

28 Band: F-HH | 30 Band: E-HH | 32-36 Band: D-HH | 38 Band: D-H | 40 Band: D-GG

The following 54 sizes are currently available: 28F, 28FF, 28G, 28GG, 28H, 28HH, 30E, 30F, 30FF, 30G, 30GG, 30H, 30HH, 32DD, 32E, 32F, 32FF, 32G, 32GG, 32H, 32HH, 34D, 34DD, 34E, 34F, 34FF, 34G, 34GG, 34H, 34HH, 36D, 36DD, 36E, 36F, 36FF, 36G, 36GG, 36H, 36HH, 38D, 38DD, 38E, 38F, 38FF, 38G, 38GG, 38H, 40D, 40DD, 40E, 40F, 40FF, 40G, 40GG.

The Freedom Bra is made with a thin molded foam cup so that it gives good coverage (no nipples poking through!). It isn't padded in the traditional 'push-up' sense. 

Yes, it really does (and if you don’t believe us, check out our reviews)!

We've been developing this bra with a variety of experts for over 2 years, using the latest technologies and materials to carefully design and craft each element to achieve our goal: A unique, non-wired bra that gives stunning shape and exceptional support, without compromising on style.

We truly believe that every woman should be comfortable in how they look, what they wear, and who they are. Wired bras just don't make women feel comfortable. We knew we had to develop an alternative.

This drives our mission, day in day out, which is why we invested thousands of hours of research, development, trials, testing, unwavering passion and steadfast perseverance in creating the Freedom Bra.

Don't believe us? Try it for yourself! We’re so confident that you’ll love it that we proudly offer a no quibble returns policy.

Section Fitting

Check out our fit guide here! Or book a virtual fitting session. Any questions just email us at
and one of our experienced fit team will help you!

Yes. Our bras fit true to size and we have very similar sizing to other leading UK underwear brands. 

However, 80% of women are wearing the wrong bra size and we've found that our customers often choose a cup size that's too small. We'd recommend always choosing the larger cup size if you're unsure. You can also get fitted virtually through ourWear My Freedom X Brarista Partnership here

Sister sizing is a rough guide that helps you change band size without altering the fit of the cup. The rule is: If you go down in the band, go up in the cup. If you go up in the band, go down in the cup. 

E.g. If you buy a 34E and you feel like the band is too big, but the cups feel good - we would recommend trying a 32F. That's one size down in the band, but one size up the cup. Exchanging for a 32E here may mean the cup feels too small.

With our freedom bra, a lot of the support comes from the underband. The underband should rest horizontally around your body, without riding up or digging in too much, and should be tight enough to allow only two fingers under the elastic. Start by wearing your bra on the loosest hook and eye, so that you can tighten the bra over the course of its lifetime.

If your underband doesn’t sit horizontally and instead curves up your back, a smaller back size should do the trick.

If you can’t slip a finger under your band or you feel it digging into your back, try a larger back size. 

In a nutshell, your boobs should sit fully into the cups without any spillage. When you put your bra on, do the scoop and wiggle to get your boobs in the right place. If you are wearing the correct size, they should remain in place for the rest of the day and there shouldn’t be any bulging or wrinkling.

If you feel like you are overspilling in your cup, try a bigger cup size.

Conversely, if you feel like the fabric wrinkles or the cups are gaping, try a smaller cup size.

We’re very proud to say that the bra is completely wire-free. No side boning, no ‘silicone wire’, not a piece of plastic in sight! Our Founder, Alex, specifically designed the bra this way because she was so fed up with wireless bras not living up to their name. The support within the bra comes from the structure of the bra, the signature cross-over front, and the quality of the materials used.